What is life without flavor? Not much, if you ask Paulig. The family-owned food and beverage company offers a world of flavors for home cooks, baristas and professional chefs. Since 1876, the team of 2,200 professionals in thirteen countries has been taking care of everything that tastes good. In the Netherlands Paulig is best known for their Tex Mex brand Santa Maria. In order to make Santa Maria more visible in the hospitality industry, PauligPRO, the food service branch of Paulig, together with Menuez International, offers hospitality entrepreneurs all the on- and offline marketing and communication expressions they need to increase their local visibility.
On- and offline marketing and communications
Through Menuez’s Brand Management Platform, all of Paulig’s field staff can easily format and order materials for the presentation of products and marketing activations, for example drinks cards, drinks boards and greaseproof paper. In addition, the platform offers the opportunity to deploy regional banner and social media campaigns as well. The Menuez team then makes sure that the campaigns for the local business owner are sourced as smartly and locally as possible. This buying strategy ensures that only consumers who are in the vicinity of the local business owner see the online ad. Just one personalized campaign can generate tens of thousands of views, which will significantly increase the visibility of the entrepreneur.
Every entrepreneur and every location is unique
By outsourcing the local marketing activities to Menuez, Paulig is confident that a uniform brand appearance is guaranteed, while the hospitality entrepreneurs themselves can flexibly respond to their local strategy. Lotte van der Spek, Marketing Activation Manager OOH PauligPRO: “PauligPRO helps professionals in food in all possible ways to do business tastefully, sustainably and successfully. Especially in these challenging times for hospitality entrepreneurs, we want to help them generate more sales. The marketing materials that they can create and order together with our field staff via the Menuez platform will certainly contribute to this.”
Achieving optimal results together
Gijs Verbaten, founder Menuez International: “The choice of our platform confirms Paulig’s professional outlook on marketing and communications. They realize like no other how important their local hospitality entrepreneurs are and what they need to offer in order to achieve optimal results together. We hope that by working together and adding our local, on- and offline marketing expertise, we can increase the engagement of all entrepreneurs and improve results.”