A year after we launched our menu card solution for Disaronno International in Benelux, we are now expanding local marketing activities further into the UK. In the land of tea and beer, Menuez will use a customized Brand Management Platform to support Disaronno representatives in the UK to increase the visibility and sales of their various popular alcoholic brands such as Tia Maria, Isolabella, Barceló, Busker, Engine and Disaronno.
Guaranteed uniform appearance
Expanding local online marketing activities in the UK did not come out of the blue. Disaronno’s cocktail and beverage cards in the Netherlands have been enthusiastically received. And that inspires confidence. By working with Menuez, Disaronno is guaranteed a uniform appearance and they have more insight into local on-trade activities, while the on-trade owners themselves can respond flexibly to their local marketing strategy.
Joost Pronk, Trade Marketing Manager Disaronno International: “By making all activities centrally transparent, together with the on-trade entrepreneurs we can now also optimally coordinate all communication activities in England for maximum effect.”
Beautiful cooperation tastes like more
Geerteke Verbaten, founder Menuez International, adds: “The fact that Disaronno wants to expand into England with our Brand Management Platform shows their confidence in the platform. We therefore look forward with great enthusiasm to the future of our cooperation.”
Wondering if a Brand Management Platform or menu card strategy can also add value for your brand? Then feel free to contact us. Our experts are happy to share their knowledge and experience.