Finally the hospitality industry is open again! To celebrate this happy event, Lipton Ice Tea has come up with a new campaign: ‘The Lipton Terrace of 2022’. Consumers can vote for their favorite Lipton terrace from April to September. The owners of the most beautiful, cozy and popular terraces have the chance to win fantastic cash prizes. Menuez produced and distributed all the promotional materials for this sympathetic campaign.
Free sales support materials
Entrepreneurs who want to participate in the campaign can register their terrace free of charge at https://unileverpartners.nl/verkoopondersteuning/stemopjefavoriet. On this website, they can also obtain free sales materials to show their patrons that their terrace is in the running for The Lipton Terrace of 2022. The package consists of:
- A4 poster (portrait)
- A5 table card (portrait)
- Table sticker
- Window sticker
- iPad sticker
To make the promotion as personal as possible, the hospitality owners can personalize all promotional materials by adding their logo to the print material and customizing parts of the text. For the poster and the table card it is even possible to upload a photo of the catering establishment. The ordering of all promotional materials then takes place within the special Brand Management Platform that Menuez has developed for Lipton Ice Tea.
Major role for the QR code
In addition to all local promotional materials, Lipton Ice Tea is paying extra attention to the campaign by attaching a Scan & Vote QR code to all supermarket and on-trade packaging and sales-supporting materials, which consumers can scan to cast their vote. Partly because the personal QR code is very important in the campaign, the Menuez team will check every order. We make sure that the brand identity is guaranteed and the order is according to budget, we take care of the layout, checked the text and the QR code, take care of the procurement and make sure that all the products are produced with the highest quality materials. To make sure that the orders are delivered on time and to the right caterers, the Menuez team even delivered the first orders personally throughout the Netherlands.
May the best terrace win!
The fact that Lipton creates the possibility for entrepreneurs in the catering business to put themselves even better on the map has been well received in the market. Would you like to know if offering (free) local promotional materials could also be of added value for your brand? Then feel free to contact us. Our experts will gladly share their knowledge and experience with you.