Seasonal changes affect not only the weather, but also the decor and menus in the hospitality industry. In summer, guests crave refreshing cocktails and light dishes, while in fall and winter, bock beers, hot chocolate and hearty meals are preferred. Menuez understands the seasonal challenges of hospitality operators like no other. That is why we offer not only advice, but also a wide range of promotional materials to make the transition to a new season as easy as possible.
Why is one catering establishment completely full in the winter and another virtually empty? There are of course many contributing factors, but one thing is certain: if the ambiance and menu are not adapted to the dark days, it will attract few guests. After all, no one likes to sit in the cold wind or drink a slush puppy in the winter. That’s why the dozens of brands Menuez works for are doing everything they can to help hospitality entrepreneurs fill the new seasons with changing customer needs.
3 tips for a successful winter season
- Provide a covered, heated and lit terrace
With great hospitality parasols, guests are always dry. Choose the right color and size for each location and always go for the waterproof version with gutters and with the highest UV protection. In the winter season, it gets dark and cold quickly. Lighting and heating are therefore important and can also make the winter terrace very atmospheric. Choose cozy, warm light and immediately integrate it cleverly into the parasol for space saving and a luxurious look.
- Seasonal menu
In the dark days, we move from light summer dishes to heartier, perhaps darker dishes full of seasonal ingredients. But the biggest changes are seen on the beverage menu. Customers are craving hot chocolate, are more likely to choose heavier cocktails and interest in specialty beers is on the rise. That’s why brands like Duvel are offering hospitality entrepreneurs help in putting specialty beers on the map. This fall, Duvel is going the extra mile by restyling the ‘special beer cards’. Beautiful new designs that showcase the beautiful Duvel brands even better and help hospitality businesses stand out from their competitors and attract a growing group of beer enthusiasts.
- Winter promotional materials
While summer is full of colorful umbrellas and beach chairs, fall and winter evoke a different feeling. The key to an atmospheric hospitality venue during the colder months lies in the details. Fleece blankets can be personalized with the hospitality establishment’s logo and are ready to keep guests warm while they enjoy a drink on the patio. Party materials such as decorative garlands of lights, seasonal banners and fire pits, add a touch of magic to any hospitality establishment.
Put your brand center stage this winter too
Menuez helps brands and hospitality entrepreneurs to be optimally visible in winter as well. If you, like Duvel and Chocomel, want to be as visible as possible in the hospitality industry, contact us today. With Menuez’ Brand Management Platform, your local partners have easy access to all the promotional materials they need to put themselves, as well as your brand, on the map in winter.